Why do so many eBusiness Projects fail?
Online Shops don’t pay off, Landingpages do not convert, Intranet is not accepted.
Most of the time site owners invested a lot of time and effort in their sites and Adword Campaigns. But the site still doesn’t pay off.
Common Success Pattern
In the last 12 years we have developed a lot of eBusiness Projects. Some were big and international. Others small and for a niche market. But after all, all these eBusiness Applications have something in common:
They all communicate with human beings.
And if we want to target human beings we have to take care of them. We have to talk to them in a language they understand. And this language is not the language they are speaking. It is the language of their mind. Target your clients mind an you sell. Sounds simple. And it is. Of course after some work.
7 steps to optimized eBusiness
We identified 7 key elements of successful eBusiness Applications. Follow them step by step and you’ll be fine.
- Step 1: Performance Setup
- Define only relevant key performance indicators (KPI)
- Do an in-depth analysis of your site performance
- Set your business goals and create an effective strategy by doing a SWOT analysis
- Step 2: User Targeting
- Get an insight of your targeted market including language, symbols and keywords
- Analyse your visitors paths
- Define the paths you want your visitors to take
- Step 3: Content Optimization
- Define the wording of your market
- Set the wording for images and navigation elements
- Find target-relevant keywords and apply SEO techniques
- Step 4: Design & Usability
- Check for common Usability techniques
- Optimize images, colors and navigation elements
- Use Web 2.0 feats decent
- Step 5: Code and Database Tuning
- Assure correct HTML and CSS coding
- Tune all database tables involved in poly-used tasks to SPEED
- Insist on elaborated information architecture
- Step 6: Market Expansion
- Consider a continuous user-flow from attention to action (AIDA)
- Use Bid Management tools and Affiliate Networks wisely
- Think before you advertise and test your campaigns with Taguchi and A/B
- Step 7: Profit Tuning
- Use psychological models like RFM to raise your turnover
- Set up pricing strategies for each client segment
- Hedge your market with social networking
Check if your eBusiness does!
