A lot of books and “gurus” tell us to find out what our client wants is the straight way to success. But I gonna tell you what your clients really want: They want NOTHING from you. Yes. Nothing. They want to be left alone. Pay for the beer and leave them. They don’t want your funny boring ads on TV, newspapers, websites and wallboards. Just in case, in small case they want something from your: the best price. And guaranteed, please.

Why is that? After all you have done for them. You paid for their free-TV movies, football games and entertainment events.
It’s because this is a buyers market, so don’t mind.

If you want to optimize your ebusiness, be aware of becoming a slave to your market. Never ever let the field tell you what to do. Listen to them but do what you believe in.
Lead the field! You are the Boss.

You say who
you say what
and you say at which price.