What do you think? Are they making money on the web or at the trading floor? Both! Yo. thats it. Before 2000 internet companies were making money on the floor, but since the last couple of years they have to make money on the Web. Web 2.0 to and fro. Google is doing it. And not only because they have a neat business plan they also do a lot of optimizing on their site and on their indexes and algorithms. Every day. Thats why they succeed and stay in front of the others. Because they optimize. And Optimizing is about making money - more money. And Business is about money.